Third Shift

Third Shift is a lifestyle-focused hair and skincare brand created for busy women who often put themselves last. The brand celebrates those “in-between hours”, the moments after work, between responsibilities, or late at night when self-care finally gets a spot on the schedule.

I designed an e-commerce experience that reflects this spirit: simple, calming, and effortless to use. The goal was to help women discover products that fit their pace, support their routines, and make self-care feel less like a task and more like a moment of pause.

From intuitive browsing to a smooth checkout flow, the design brings convenience and care together, making it easy for women to shop for themselves whenever their third shift begins.